NO. 1 – HAVE CLEAR INTENTIONS
I’ve learnt that having purpose is key when it comes to shopping effectively. Whether you are shopping for an event, a seasonal update or replacing work-out gear, deciding what you are going to buy before you hit the shops will help avoid impulse buys and keep random browsing to a minimum.
- Write a detailed shopping list to keep you focussed and avoid wandering eyes! I usually write my shopping lists on my iPhone Reminders App.
- Look through your closet and cross-check your clothes with your shopping list. This will help you avoid duplicating styles you already own. Use this to help define your shopping list as much as possible. For example; Long-sleeved lightweight sweater to tuck into jeans and skirts, OR Ruffled midi-skirt to wear with my floral cami.
NO.2 – BE MINDFUL
As a stylist I am given a budget which I have to stick to when prepping a look. The attention I pay to detail when I go shopping for clients has most definitely made me a more mindful and effective shopper; I plan to preach this practice with the following tips!
- Set a realistic budget because clothes shopping racks up quickly. Once you have prepared your detailed shopping list, go through and work out how much you’d be happy to spend on each item, this is linked heavily to the brand you’d like to buy from. For example if I were looking for that Long sleeved lightweight sweater I’d go to Uniqlo or H&M Conscious, setting a budget of £20-£30.
- Shop with your calculator. As you purchase items – or contemplate purchasing items – add the price into the calculator on your iPhone. By doing this you’ll be able to keep track of your exact spend as you go around the store, it may make you think twice about the purchases and in-turn avoid impulse buys.
NO.3 – TAKE TIME TO COOL OFF
Delaying the purchase is a pretty sure-fire way to avoid impulse buys. I cannot count the amount of time I’ve spent shopping online, opening up window after window of styles I’ve fallen in love with, only to get distracted by the oven timer and all is forgotten in exchange for a jacket potato.
- Wait a week before purchasing styles you are un-sure about. This will help avoid even the strongest urge to impulse buy.
NO.4 – HONESTY IS (ACTUALLY) THE BEST POLICY
It is very easy to get emotionally attached to items within a very small time frame. I for one am always falling in love with clothes- I have first sight fever! When out shopping it is very important to make sure that you are honest with yourself.
- How to avoid micro-trends. Despite the comeback of purple, do I actually intensely dislike the colour?
- Think about your wardrobe. Does this piece work with other styles in my wardrobe?
- Don’t fool yourself. “because I deserve it!” This saying is usually always said when you are trying to persuade yourself into a purchase. Don’t let you fool you!
I’ve created a downloadable “How to Avoid Impulse Buys ” Checklist for you to complete before heading out shopping – please download it and let me know if it helps you in the comment section below!
If you like this post you will also love my post on 6 ways Pinterest can help improve your personal style. If you’ve read this post make sure you have your board ready to go for your shopping trip!